Bachelor of Science in Sports Marketing and Media

The sports world is a business both on and off the field. Sports organizations need qualified professionals to create new content, generate revenue, and establish fan branding within the evolving media landscape. Full Sail University's Online Sports Marketing and Media Bachelor's Degree Program addresses these demands and covers concepts such as business principles, legal and ethical issues, public relations, and leadership. The goal is to prepare you for a position where digital art and design, communication, distribution, game operations, and marketing all intersect. Course Highlights: • Sports Marketing • Social Media & Sports Marketing • Sports Events & Entertainment • Public Relations in Sports • New Media Distribution • Sports Sales and Sponsorships • Global Sports Marketing Strategies