Associate of Applied Science - Business Marketing

The Associate of Applied Science in Business Marketing program offered by Indiana Business College provides students with an extensive business background, focusing on principles of marketing. Specialized courses provide the foundation for students to begin careers in retail management, sales, advertising, and many other related industries. Basic marketing terminology and concepts are introduced. A foundation is presented for understanding and applying basic marketing principles such as the relationship among the company, its products, distribution, promotion and pricing. Students may also take courses in Accounting, Principles of Business, Economics, Business Office Procedures, Communication, Computers and Office Automation, Introduction to Finance, Business Law, Business Math, Management, Fundamentals of e-Business, Marketing, Sales, and Advertising.