BABC/MABC in Leading the Customer-Driven Organization

Putting your customer first is key. The best and brightest leaders in any organization share one common secret: If you take care of your customer, success will follow. Despite most companies' claim that they are customer-centered, most organizational structures are, in fact, product-driven. But times are changing. This specialization examines the paradigm shift in business assumptions about the customer and enables you to implement important structural changes designed to meet the needs of your organizations customers - both external and internal. You also will gain highly relevant and valued practical knowledge on positive leadership and how it functions in relation to the customer.

This is a unique four-year accelerated bachelors-to-masters degree program. Students will spend a little over three years working towards their bachelors in business communications, and another eight months on their masters in business communications. Upon successful completion, graduates will have both a bachelors and a masters degree.