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Bachelor of Science in Business Administration-Marketing

Offered By: New England College of Business

A Bachelor of Science in Business Administration (BSBA) with a concentration in Marketing from New England College of Business (NECB) provides professionals with a clear path to success. This degree from NECB fosters critical thinking and communication skills while helping graduates understand the fundamental concepts of business management in today's global marketplace. Relevant coursework includes: Building Customer Relationships, Principles of Advertising, Principles of Public Relations, Consumer Behavior, Marketing Research, and Marketing Management. With this degree you will be able to:
  • Apply management and leadership skills in business relationships and decision making
  • Apply principles of organizational learning in the work environment
  • Use an understanding of global business issues in planning and decision making
  • Apply knowledge of financial services concepts, data and reasoning and application to industry specific needs
  • Apply general accounting and financial principles, skills and analysis to the work place