Doctor of Philosophy in Business Administration - Marketing

The need has never been greater for business leaders who can contribute to the knowledge base of contemporary business by making strategically adroit linkages between theory and practice. Learners gain the skills to meet that need through rigorous reflection on their professional experiences, in-depth exposure to the insights offered by the world's leading organizations, review of classic and cutting edge theory and research, and mastery of methods and techniques to identify, assess, understand and communicate strategically critical knowledge. The Marketing specialization (graduate level) moves beyond fundamentals by focusing upon marketing management and marketing research. The courses provide learners the opportunity to enhance existing skills and knowledge and to gain new skills and knowledge germane to effectively managing the entire scope of the product life cycle in a strategically-sound, systematic, ethical, and legal manner.