Certificate: E-Business Marketing Management

Success in e-business requires that managers and marketers be skilled in marketing techniques specific to the Internet. Small business managers responsible for creating online presence or traditional marketers who need background to help them adapt their strategies to the Internet will learn elements and processes of marketing (supply, sales, customer service, and information integration for target marketing) as they apply specifically to the electronic marketplace. The Certificate in E-Business Marketing Management is also a stepping-stone to continued study in the area of business.