Bachelor of Science in Advertising - Internet Marketing
Offered By: The Art Institute of Pittsburgh - Online Division
You will take courses such as concept development, storyboarding, online communication and art direction. You will learn how to create the right visual message to cause the reaction you want. Course work in brand marketing, marketing research and consumer behavior will provide you with the business foundation you will need to understand the marketplace and develop winning strategies.
The concentration in Internet Marketing will focus on online marketing fundamentals and walks through the differences in concepts, tools, and tactics for traditional, direct, online, and multichannel marketing. It provides a high-level overview of online channels and evaluates best practices for a positive multichannel customer experience. It explains the necessity of customer-centric marketing for online channels and reviews the creation and value of using personas for achieving relevant and engaging campaigns. From defining budgets, selecting channels, and calculating campaign ROI, this course will equip students with the basic skills for jumpstarting an online marketing campaign.
Advertising program graduates will be prepared for entry-level employment with skills that may be applied in many industries, including: Advertising, Public Relations, Marketing, Education, Business, Entertainment, and more.
