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B.S. in Communication - Marketing Communications

Offered By: Walden University

Walden University's new B.S. in Communication blends communication theory with practical communication skills. Study ways to craft effective messages and to use new and emerging technologies to communicate effectively in today's global information society. Whether you are pursuing a career in advertising, marketing, public relations, or promotions, or you are seeking to broaden your career options in other fields, Walden's B.S. in Communication will help you strengthen your communication skills and enhance your effectiveness in corporate, nonprofit, public sector, and community settings.

In this concentration, you can explore ways to improve your ability to support the marketing initiatives and strategies of any organization through integrated communications. In this concentration, you will explore the challenges of communicating in a globally diverse market with different regulations and media requirements and learn how to use media planning and modeling tools to develop a media strategy and plan with the widest reach and impact.