B.S. in Communication - Public Relations

Walden University's new B.S. in Communication blends communication theory with practical communication skills. Study ways to craft effective messages and to use new and emerging technologies to communicate effectively in today's global information society. Whether you are pursuing a career in advertising, marketing, public relations, or promotions, or you are seeking to broaden your career options in other fields, Walden's B.S. in Communication will help you strengthen your communication skills and enhance your effectiveness in corporate, nonprofit, public sector, and community settings.

In this concentration, you can expand your understanding of the principles and practices of public relations, and directly apply them to real-world scenarios. These practices include identifying the best ways to build awareness or generate attention for individuals, organizations, products, and places. By the end of your program, you will have explored ways to build a consistent image and the messaging that can be carried through varied channels, including advertising, client relations and management, and crisis communication.