Essentials of Hospitality Management
Offered By: eCornell
The Certificate in the Essentials of Hospitality Management presents critical topics for managers, covering marketing and finance fundamentals, revenue management principles, labor, and economic challenges in the hospitality industry, competitive strategies, stress management, coaching and counseling, and team dynamics.
Learn how to apply strategies and measure your revenue management performance. Learn to accurately interpret and utilize financial reports, and then convey the organization's financial condition to its constituents.
Investigate the core principles of marketing. Develop a marketing plan in terms of moving from the strategic to the tactical. Build your understanding of who your customers are, and learn how to reach them effectively.
This certificate series is designed for hospitality professionals within hotels and corporate offices seeking a baseline understanding of the many facets of hospitality including finance, marketing, foodservice, HR and restaurant revenue. This is also ideal for upper-level professionals who wish to refine their skills and be exposed to different aspects of the hospitality industry.
