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Bachelor of Business Administration – Marketing

Offered By: South University

This program provides students with the opportunity to prepare for a career in business with an emphasis on Marketing. Students build the skills and knowledge they'll need to understand consumer behavior and market research to affect strategic marketing decisions. As a student in this program, you'll discover how to adapt business strategies to accommodate changing marketplace conditions; apply effective leadership skills; gain the ability to assess organizational needs and implement effective improvement scenarios by analyzing case studies and working on hands-on projects; complete a capstone project, a two-course sequence that focuses on your area of emphasis and enables you to apply the concepts and skills you've learned in real and simulated business situations. Upon graduation from this program, you'll be prepared for entry-level business administration positions that focus on marketing.